Automotive HUD Market by HUD Type (Windshield HUD and Combiner HUD), Vehicle Type (Passenger Cars and Commercial Vehicles), End User (Mid-Segment Vehicle, Luxury Vehicles, and Economic Vehicle), and Region - Global Analysis and Forecast to 2025
Published Date: Dec 2018 | Industry: Automotive and Transportation | Format :
Report Pages: 264 | List of Tables: 283 | List of Figures: 107 |
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Automotive HUD Market
The automotive Head-Up Display (HUD) market is expected to grow at a CAGR of 20.77% from 2018 to 2025, from USD 1.9 billion by 2025. The growth in the automotive HUDs segment is due to the factory and aftermarket options that have become available for even mid-range and economy cars. The use of automotive HUDs was previously restricted to high-end luxury cars due to the high cost of development and fitting. The HUDs have now made their way into mid-size cars and economy cars because of their safety benefits. The convenience offered by the system has even prompted aftermarket manufacturers to move into the sector resulting in further growth. Technological upgrades to the system have created larger HUDs that offer GPS directions and other information to the users. The HUD displays have made their way into passenger cars and commercial vehicles to improve safety and provide the necessary information to the driver.
The use and implementation of automotive HUDs has risen significantly in recent times due to the high sales in cars worldwide. The implementation of HUDs in all classes of cars has helped in improving driver reactions and safety. Despite the premium price of the displays, rising disposable income has resulted in more customers opting for the preference. The displays provide a translucent overlay or directly project the details onto the windscreen. Basic projection HUDs are in high demand in low end cars with more expensive options available at the discretion of the buyer to use aftermarket products. High end cars come with advanced displays with several manufacturers displaying full windshield concepts.
Table 1: Global Automotive HUD Market Size, 2016-2025 (USD Million)
The North American region holds the largest market share in the automotive HUD segment. The high sales of cars in the U.S and Canadian markets have helped boost demand for automotive HUDs. The technologically advanced regions are among the first to adapt to the latest technology and has helped the market grow. The strong component and aftermarket manufacturer presence has helped in further growth to establish in the region.
The automotive HUD market is highly competitive and includes companies such as Continental, Denso, Garmin, Harman, LG Display, Microvision, Nippon Seiki, Panasonic, Pioneer, Robert Bosch, Visteon, and Yazaki.
Scope of the Study
- Automotive HUD Market, by HUD Type
- Windshield HUD
- Combiner HUD
- Automotive HUD Market, by Vehicle Type
- Passenger Cars
- Commercial Vehicles
- Automotive HUD Market, by End User
- Mid-Segment Vehicle
- Luxury Vehicles
- Economic Vehicle
- Automotive HUD Market, by Region
- North America
- Europe
- Asia-Pacific
- Rest of the World
This report provides an in-depth analysis of key companies and competitive analysis of developments recorded in the industry in the last eight years. In this report, market dynamics such driver, barriers, opportunities, challenges, and factor analysis have been discussed in detail. Key market players such as Panasonic, Pioneer, Robert Bosch, Visteon, and Yazaki have been profiled to provide an insight into the competitive scenario of the global automotive HUD market. Leading manufacturers of automotive HUD are focusing on emerging countries that are estimated to show potential for industrial development in the near future.
1. Market Introduction
1.1. Key Research Objectives
1.2. Market Definition
1.3. Report Scope
1.3.1. Segmental Scope
1.3.2. Regional Scope
1.4. Currency & Conversions
1.5. Research Assumptions & Limitations
1.5.1. Assumptions
1.5.2. Limitations
2. Research Methodology
2.1. Market Size Estimation
2.2. Market Breakdown & Data Triangulation
2.3. Sources
2.3.1. Key Secondary Sources
2.3.2. Key Primary Sources
2.3.3. Key Industry Insights
3. Executive Summary
3.1. Overview
3.2. Automotive HUD types take market by storm
3.3. Automotive HUDs expand to different vehicle types
3.4. Automotive HUDs end user base set to grow
3.5. North America leads Automotive HUD market
3.6. Leading strategic developments
3.7. Market Life Cycle Analysis
4. Market Overview
4.1. Market Dynamics
4.1.1. Factor Analysis (Macro Indicators)
4.1.1.1. Parent Market Analysis
4.1.1.2. Demand-Side Analysis
4.1.1.3. Supply-Side Analysis
4.1.2. Drivers
4.1.3. Barriers
4.1.4. Opportunities
4.1.5. Challenges
4.2. Global Automotive HUD Market Scenario
4.2.1. Global Automotive HUD Market, by HUD Type
4.2.2. Global Automotive HUD Market, by Vehicle Type
4.2.3. Global Automotive HUD Market, by End User
4.2.4. Global Automotive HUD Market, by Region
5. Industry Analysis
5.1. Value Chain Analysis/Supply Chain Analysis
5.2. Porter’s Five Forces Analysis
5.3. Strategic Benchmarking
5.4. Regulatory Framework
6. Global Automotive HUD Market, By HUD Type
6.1. Windshield HUD
6.1.1. By Region
6.2. Combiner HUD
6.2.1. By Region
7. Global Automotive HUD Market, By Vehicle Type
7.1. Passenger Cars
7.1.1. By Region
7.2. Commercial Vehicles
7.2.1. By Region
8. Global Automotive HUD Market, By End User
8.1. Mid-Segment Vehicle
8.1.1. By Region
8.2. Luxury Vehicles
8.2.1. By Region
8.3. Economic Vehicle
8.3.1. By Region
9. Global Automotive HUD Market, By Region
9.1. North America
9.1.1. By Country
9.1.2. By HUD Type
9.1.3. By Vehicle Type
9.1.4. By End User
9.1.5. Key Country-wise Insights
9.1.5.1. U.S.
9.1.5.1.1. By HUD Type
9.1.5.1.2. By Vehicle Type
9.1.5.1.3. By End User
9.1.5.2. Canada
9.1.5.2.1. By HUD Type
9.1.5.2.2. By Vehicle Type
9.1.5.2.3. By End User
9.1.5.3. Mexico
9.1.5.3.1. By HUD Type
9.1.5.3.2. By Vehicle Type
9.1.5.3.3. By End User
9.2. Europe
9.2.1. By Country
9.2.2. By HUD Type
9.2.3. By Vehicle Type
9.2.4. By End User
9.2.5. Key Country-wise Insights
9.2.5.1. Germany
9.2.5.1.1. By HUD Type
9.2.5.1.2. By Vehicle Type
9.2.5.1.3. By End User
9.2.5.2. France
9.2.5.2.1. By HUD Type
9.2.5.2.2. By Vehicle Type
9.2.5.2.3. By End User
9.2.5.3. U.K
9.2.5.3.1. By HUD Type
9.2.5.3.2. By Vehicle Type
9.2.5.3.3. By End User
9.2.5.4. Italy
9.2.5.4.1. By HUD Type
9.2.5.4.2. By Vehicle Type
9.2.5.4.3. By End User
9.2.5.5. Rest of Europe
9.2.5.5.1. By HUD Type
9.2.5.5.2. By Vehicle Type
9.2.5.5.3. By End User
9.3. Asia-Pacific
9.3.1. By Country
9.3.2. By HUD Type
9.3.3. By Vehicle Type
9.3.4. By End User
9.3.5. Key Country-wise Insights
9.3.5.1. China
9.3.5.1.1. By HUD Type
9.3.5.1.2. By Vehicle Type
9.3.5.1.3. By End User
9.3.5.2. India
9.3.5.2.1. By HUD Type
9.3.5.2.2. By Vehicle Type
9.3.5.2.3. By End User
9.3.5.3. Japan
9.3.5.3.1. By HUD Type
9.3.5.3.2. By Vehicle Type
9.3.5.3.3. By End User
9.3.5.4. South Korea
9.3.5.4.1. By HUD Type
9.3.5.4.2. By Vehicle Type
9.3.5.4.3. By End User
9.3.5.5. Rest of Asia-Pacific
9.3.5.5.1. By HUD Type
9.3.5.5.2. By Vehicle Type
9.3.5.5.3. By End User
9.4. Rest of The World
9.4.1. By Country
9.4.2. By HUD Type
9.4.3. By Vehicle Type
9.4.4. By End User
9.4.5. Key Country-wise Insights
9.4.5.1. Brazil
9.4.5.1.1. By HUD Type
9.4.5.1.2. By Vehicle Type
9.4.5.1.3. By End User
9.4.5.2. South Africa
9.4.5.2.1. By HUD Type
9.4.5.2.2. By Vehicle Type
9.4.5.2.3. By End User
9.4.5.3. Saudi Arabia
9.4.5.3.1. By HUD Type
9.4.5.3.2. By Vehicle Type
9.4.5.3.3. By End User
9.4.5.4. Other RoW Countries
9.4.5.4.1. By HUD Type
9.4.5.4.2. By Vehicle Type
9.4.5.4.3. By End User
10. Competitive Landscape
10.1. Market Share Analysis
10.2. Key Strategic Developments
10.2.1. Overview
10.2.2. Mergers & Acquisitions
10.2.3. Expansions & Investments
10.2.4. New Product Developments
10.3. Competitive Matrix
11. Company Profiles
11.1. Introduction
11.2. Continental
11.2.1. Company Overview
11.2.2. Product Portfolio
11.2.3. SWOT Analysis
11.2.4. Strategic Development Activities
11.2.5. Converged Markets’ View
11.3. Denso
11.3.1. Company Overview
11.3.2. Product Portfolio
11.3.3. SWOT Analysis
11.3.4. Strategic Development Activities
11.3.5. Converged Markets’ View
11.4. Garmin
11.4.1. Company Overview
11.4.2. Product Portfolio
11.4.3. SWOT Analysis
11.4.4. Strategic Development Activities
11.4.5. Converged Markets’ View
11.5. Harman
11.5.1. Company Overview
11.5.2. Product Portfolio
11.5.3. SWOT Analysis
11.5.4. Strategic Development Activities
11.5.5. Converged Markets’ View
11.6. LG Display
11.6.1. Company Overview
11.6.2. Product Portfolio
11.6.3. SWOT Analysis
11.6.4. Strategic Development Activities
11.6.5. Converged Markets’ View
11.7. Microvision
11.7.1. Company Overview
11.7.2. Product Portfolio
11.7.3. SWOT Analysis
11.7.4. Strategic Development Activities
11.7.5. Converged Markets’ View
11.8. Nippon Seiki
11.8.1. Company Overview
11.8.2. Product Portfolio
11.8.3. SWOT Analysis
11.8.4. Strategic Development Activities
11.8.5. Converged Markets’ View
11.9. Panasonic
11.9.1. Company Overview
11.9.2. Product Portfolio
11.9.3. SWOT Analysis
11.9.4. Strategic Development Activities
11.9.5. Converged Markets’ View
11.10. Pioneer
11.10.1. Company Overview
11.10.2. Product Portfolio
11.10.3. SWOT Analysis
11.10.4. Strategic Development Activities
11.10.5. Converged Markets’ View
11.11. Robert Bosch
11.11.1. Company Overview
11.11.2. Product Portfolio
11.11.3. SWOT Analysis
11.11.4. Strategic Development Activities
11.11.5. Converged Markets’ View
11.12. Visteon
11.12.1. Company Overview
11.12.2. Product Portfolio
11.12.3. Strategic Development Activities
11.12.4. Converged Markets’ View
11.13. Yazaki
11.13.1. Company Overview
11.13.2. Product Portfolio
11.13.3. Strategic Development Activities
11.13.4. Converged Markets’ View
12. Appendix
12.1. Discussion Guide
12.2. Additional Customizations
12.3. Disclaimer
The automotive head-up displays (HUD) market is expected to grow at a CAGR of 20.77% from 2018 to 2025, to reach USD 1.9 billion by 2025. The use of HUDs in cars has become common given the technological upgrades have helped in making it more affordable. HUDs were previously used in high-end cars; however, they are now available even in mid-size and economy cars from the manufacturer, or as an aftermarket option. Automotive HUDs are well regarded for their safety as the driver does not shift his vision from the road. The use of HUDs has been encouraged by safety groups and watch dogs, which have helped increase its demand for the displays. The technology is now available in various models worldwide and offers a wide variety of functions such as, color displays, GPS directions, and infotainment options. The value has helped in further boosting the sales of HUD units globally.
The automotive HUD market is segmented on the basis of HUD type, vehicle type, and by end user. The HUD types are the sub-segmented into windshield HUD and combiner HUD. The vehicle type segment includes passenger cars and commercial vehicles. The end user segment includes mid-segment vehicles, luxury vehicles, and economic vehicles.
Table 1: Global Automotive HUD Market, By Region, 2017 (USD Million)
On the basis of HUD types, the windshield HUD currently holds the largest market share. The simplicity of the system and easy replacement costs has made it an attractive option to the users. There are several customizable options and the availability directly from manufacturers has helped the segment grow. The combiner HUD segment is expected to achieve the highest growth as the system is capable of displaying more information compared to windscreen-based systems. The higher flexibility and the better technology have made it a point to consider for customers in an aftermarket form.
In terms of the vehicle type, the mid-size vehicles segment has achieved the highest growth and occupies the largest market share. The high production numbers of mid-size cars with premium variants has contributed significantly to the HUD markets. The aftermarket segment has also observed significant growth in this segment, in terms of the lower trim models.
The North American region holds the largest market share in the automotive HUD segment due to the high sales of cars in the U.S and Canada. The technologically advanced regions integrate the HUDs as standard options in higher trim levels that register good sales. This has helped the market grow significantly along with the high number of automotive sales. The technical upgrades including GPS directions and phone stream options have resulted in higher sales of HUD units.
The automotive HUD market is a highly competitive and fragmented market and includes companies such as Continental, Denso, Garmin, Harman, LG Display, Microvision, Nippon Seiki, Panasonic, Pioneer, Robert Bosch, Visteon, and Yazaki.
